Guides & Templates

Guide to Working with the Media

Use these materials to help plan and execute your outreach to local media to maximize the impact of your event.

Download Guide (pdf) [1] (70k)

• How to Write a News Release [2]
• How to Write a News Advisory [3]

Guide to Op-Ed Placement, Letters to the Editor and Editorial Board Meetings

Follow these helpful suggestions for meeting with your paper's editorial board and getting an op-ed or a letter to the editor placed.

Download Guide (pdf) [11] (56k)

Community Forum Planning Guide

Plan a community forum to bring together local leaders and stakeholders to discuss the importance of health coverage.

Download Guide (pdf) [14] (121k)

Campus Event Planning Guide

Get ideas and tips about planning events on college and university campuses to engage students, educators and administration around this issue.

Download Guide (pdf) [15] (77k)

News Conference Planning Guide

Plan a successful news conference using the helpful tips and tools outlined in this guide.

Download Guide (pdf) [16] (98k)

Health and Enrollment Fair Planning Guide

Plan a health and enrollment fair in your community using the planning tips and information found in this guide.

Download Guide (pdf) [18] (119k)

• Enrollment Fair Planning Checklist [19]

Issues Guide

Health Care Coverage in America: Understanding the Issues and Proposed Solutions

Explains how Americans get coverage, who is uninsured, why coverage is important and various policy approaches to securing coverage for more Americans. This is useful as a background for campaign-based or other policy discussions.

Download Guide (pdf) [24] (1.62MB)

Issues Guide PowerPoint Presentation

Health Care Coverage in America: Understanding the Issues and Proposed Solutions

Drawn from "Health Care Coverage in America: Understanding the Issues and Proposed Solutions," a comprehensive issues guide prepared by the Alliance for Health Reform, this presentation is designed to provide a broad overview of health coverage issues for a wide variety of audiences.

Download Presentation (ppt) [25] (839k)

Guide to Health Insurance Options for Small Businesses

Distribute to small business owners to help inform them about available options as they make decisions about health coverage for themselves and their employees.

Download Guide (pdf) [26] (357k)

Engaging the Business Community

Learn how to forge and sustain relationships with business partners, from national corporations to local merchants.

Download Guide (pdf) [27] (25k)

How to Start the Evaluation Process

Evaluate your efforts to cover the uninsured. This includes tips for measuring your results.

Download Guide (pdf) [28] (28k)

School-Based Outreach

Engage in these school-based strategies to reach eligible, uninsured children.

Download Guide (pdf) [29] (39k)

Working with and Selecting Families to Speak with the Media

The right families can be powerful spokespersons in your Back-to-School effort. These documents will help you find and prepare stories that highlight the importance of CHIP in the lives of local families.

• Personal Release for a Family Spokesperson (pdf) [30] (4k)
• Questions to Ask a Potential Participating Famile (pdf) [31] (27k)
• Working with and Selecting Families to Speak with the Media (pdf) [32] (27k)

Covering Kids & Families Communications Action Center Archive

Visit the one-stop training center on communications and outreach to enroll eligible uninsured children in Medicaid or CHIP.

View available kits and tutorials [33]